"To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful."
-Edward R. Murrow
Make 2013 the most influential and productive year ever for your organization. Please contact us
to discuss how your company would benefit from the latest persuasion science
What is Influence?
Influence is the ability to alter or sway an individual’s or a group’s thoughts, beliefs, or actions.
The formal study of Influence and Persuasion is a rapidly expanding field comprised of both psychological and sociological inquiry devoted to discovering the principles that determine beliefs, create attitudes, and move people to agreement and action. In essence, influence examines the process that causes humans to change.
Internationally known leadership and management guru, Rosabeth Moss Kanter has defined a new kind of business hero. It is a person who “must learn to operate without the might of hierarchy behind them.” While utilizing all available legitimate sources and tools, this new hero or heroine puts a premium on using “their own ability to make relationships, use influence, and work with others to achieve results.”
The key to changing yourself, others, or your entire organization is to become familiar with the influence process and deploy it in an effective and ethical manner. InfluenceRISING™ provides scientifically validated services that will help you achieve that objective.