"I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone."
-Dwight D Eisenhower
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Principles of Persuasion Workshop Materials
The Principles of Persuasion Participant's Workbook contains notes, illustrations, reviews, exercises, and worksheets that are designed to help participants understand and practice the principles of persuasion during the two-day workshop. It's designed to solicit interaction from participants, while giving them information from the presentations and a place to take notes. The workbook is part of the standard workshop package.
The latest edition of Cialdini's best-selling book, Influence: Science and Practice, provides the backbone of information found within the Principles of Persuasion Workshop. This book has been translated into nine languages, and is a required text in thousands of psychology courses throughout the world. This highly-researched book of 240 pages and over 300 references is part of the standard workshop package.
This handy wallet-sized Influence Review Card is a favorite of influence agents on the go. The review card allows you to quickly refresh yourself on the principles of influence, to determine which are most likely to be effective in a particular persuasion situation. This durable, laminated card is part of the standard workshop package.