"I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone."
-Dwight D Eisenhower
Click here for details of our Boston Principles of Persuasion Workshop.



The 2 Day Principles of Persuasion (POP) Workshop based on Dr. Robert Cialdini's groundbreaking book Influence: Science & Practice. This is the only course on the ethical business applications of the Science of Influence endorsed by Dr. Cialdini.

“Dr. Robert Cialdini briefly describes the Workshop”



During the Workshop you will Learn:
  • how to identify small changes in your current approaches to make big differences in people's willingness to say yes to your requests
  • how to understand and ethically apply the six universal Principles of Persuasion to produce change in others.
  • how to steer clear of common influence traps that are manipulative and lead to bad business decisions
  • how to apply the most recent social science research on influence to improve your business outcomes
  • what scientific research tells us is different from conventional wisdom about how to most effectively influence others
  • a step by step process to guide you toward becoming consistently persuasive
  • how you can create and keep trusted relationships in a timely fashion how to avoid bungling away critical “moments of power”