"I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone."
-Dwight D Eisenhower
Make 2012 the most influential and productive year ever for your organization. Please contact us to discuss how your company would benefit from the latest persuasion science


Client Testimonials

"The Principles of Persuasion Workshop is an immediate return on investment. The information presented is grounded in a sound body of evidence and can be seamlessly integrated into sales and marketing strategies.In today's competitive environment, anyone who has not mastered these principles will find themselves at a significant disadvantage."
Bristol-Myers Squibb

"This class provides a new way of thinking when approaching new or difficult situations,with great supporting tools & resources. Training team was great info not too difficult,and many diverse new acquaintances."
CIGNA Corp.

"Finally a language everyone can understand and a simple process to drive planned results."
Flint Energy Services LTD

"The workshop gives the attendee a systematic framework to understand and apply the persuasion principles. Research, hot off the press was presented as well as years of peer-reviewed social psychological scientific studies."
DeVry University

"This POP Workshop is a valuable investment in time, money and effort. It will certainly achieve successful financial,personal, and business goals. It's a very powerful and sensible approach to achieving future superior results."
Motorola

"The information shared in this workshop is valuable for effective workplace interaction and relationships. It can enhance one's sensibility about the power of influence!"
Adelante Consulting

"Non-arguable influence principles even for the most experienced manager. If you lead organizations,not knowing this material will cost you."
ROI Dynamics

"The skills I learned during the workshop will certainly help me be more effective in my job and more valuable to my company. I really enjoyed the presentation style and the use of group collaboration to better understand the principles."
Best Western International

"The workshop provides an ethical methodology to influence others, that will help in problem resolution and finding the best way to solve an issue."
Amerisure Insurance Company

"I came away with several specific solutions to specific challenges in my organization. Great value in terms of dollar amount and time spent."
Intelesure

"I truly learned a lot through this workshop and enjoyed it as well. I will apply these principles in my business immediately. I know this workshop will be very popular in Japan."
Office Skyhigh
Japan

"I had done extensive research on this cause prior to making the decision to attend. The course exceeded my expectations. I believe a workshop is valuable when I can walk away with one new skill to apply immediately. I have six new skills that I can apply to 4critical situations of influence. In addition I will be able to recommend bringing this gift to my department in the form of a customized class. With the courses content & research & opportunity to practice; I believe it to be a lethal combination. The icing on the cake is the fact that the course insists upon the ETHICAL use of influencing. Great Work."
Capital One Services, Inc.